About us
Established in 2019, ToBe Advisory is a family business supported by a network of business partners. We deliver business strategy, improvement and sustainability services to private and family enterprises in a wide range of industries.
Our values
Everything we do is guided by our values of:
Wisdom – Listening, combining our experience and education, to fully comprehend a client’s needs
Warmth – Seeking to truly know and understand our client’s people; they are the heart of a business
Fun – Embracing the youthful energy of humour and curiosity to deliver empowering solutions with flair
Our founder
In a ‘now or never’ moment in 2019, Michael Watts founded ToBe Advisory. His leadership is backed by a wealth of knowledge and experience including:
- Sound operations, finance and commercial skills, gained over 15 years at Wesfarmers
- Strategic acumen, developed through the UWA Master of Business Administration program
- Over 20 years' experience developing, leading and implementing business improvement programs
- Understanding of family business challenges, as an Accredited Family Business Advisor
- Applied governance experience, through several Board roles in the not-for-profit sector
- Completed the Australian Institute of Company Directors Foundations of Governance course
- Trained in sustainable business practices, through the B Corporation Consultant program
- Winning a BusinessNews WA 40under40 award
