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About ToBe

ToBe Advisory is part of ToBe Group, which exists to make the world a better place. ToBe Advisory does this through assisting boards and business leaders to instil ‘for-purpose’ as a key reason for profit in their organisations, by providing practical environmental, social and governance (ESG) approaches and triple bottom line reporting processes, systems and insights.

Increasingly, business leaders of both purpose driven and profit driven organisations need to consider environmental, social and governance (ESG) factors, alongside financial factors, when making decisions and assessing business performance. They need a holistic business management approach.

When business leaders take a holistic approach to business management, that looks at business performance across their numbers, people and environment, they are able to drive their organisations towards a purpose beyond profits. ToBe Advisory provides the triple bottom line reporting processes, systems and insights that make this possible.

To demonstrate it’s own commitment to purpose, ToBe Advisory is a certified B Corporation and is “designed to give” through a commitment to donate a percentage of annual revenue, and pro bono services (such as voluntary board roles) equivalent to half a day per week, to select registered not for profit organisations.

ToBe Advisory is the culmination of the skills and experience of ToBe Group’s Managing Director and Founder, Michael Watts. Working with various partners and associates, ToBe Advisory can assist you to understand where, why and how your organisation can be better.

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Michael Watts

ToBe Group’s Managing Director and founder, Michael Watts, is passionate about making a positive difference in people’s lives. His diverse experience includes strategy, finance, technology, transformation and governance, complemented by experience across the corporate, small-medium enterprise, public and not-for-profit sectors. He holds a Masters of Business Administration from the University of Western Australia and Bachelor of Business (majors in Information Management and Finance) from Edith Cowan University. He is also:


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    You can see how he solves his problems. You can also see what’s wrong. Young children, especially, have enormous creativity, and whatever’s in them rises to the surface in free play.